Testimonials
Platinum Food Partners Ltd
I have run my own business since 2019 and steadily seen growth every year. In 2023 the business took a turn for the worst, with sales dropping and EBITDA profit starting to evaporate. I was frustrated, concerned, anxious and didn’t know what to do for the best. I was introduced to Ciyga and was impressed with the overall approach they presented in terms of People, Process & Technology, and their experience in helping businesses grow. It was a huge decision for me to engage Ciyga as it was a significant investment, and I was still nervous about the future. Over the first month Ciyga introduced a revised Vision, Mission and set of Core Values alongside a 3-year strategy and sales playbook to be adopted by all sales personnel. We then started a new financial year and over the first month, sales improved considerably and after 3 months we have hit a record month for sales and are on track for the best first quarter we have ever had. Ciyga have also focused the team on assessing individual deals to improve profit margins which have resulted in our margins increasing by over 3% which in an FMCG industry where margins are typically single digit is significant.
As well as helping drive sales, the mentorship provided and strategic direction given by Ciyga adds to the overall package, creating an all-round solution for any SME business wanting to move forward faster or as Ciyga state make the Boat go Faster.
Allisons Financial Planning Ltd
I reached a crossroads with my business in 2021. I had spent 15 years successfully building the business, employing approx. 9 staff but wanted to take it to the next level. I had spoken to several business consultants but none of them really gave me the confidence to move forward. I’d known Anthony for a number of years and knew he had been successful at growing businesses throughout his career. Initially, he spent time understanding what the next level meant for me and after initial discussions, I took the plunge and engaged Anthony as a Non-Executive Director. Immediately he spent time understanding the People and building a 5-year strategy. We created a new leadership team that focused on growth, we then rebranded and spent time assessing our vision, mission, and the core values we wanted the business to be famous for.
I have to say it’s been a breath of fresh air having Anthony within the business, he is a great mentor, brings considerable experience, a calming demeanour, a set of practical solutions to any issue and lastly, he gets stuck in and helps which is a rare quality. I often say everyone needs an Anthony if they are serious about growing and over the last 3 years, we have seen our revenue more than double and our profit triple with Anthony’s support and guidance.
I would never have been able to achieve what we have without his support
Melo
Melo is an amalgamation of four businesses brought together to support the financial planning profession in building better businesses.
As successful businesses we knew there would be benefits in securing a Non-Executive Director prior to launch. An individual who had walked in our shoes, was aligned to our culture & core values & who had the relevant skills & experience to help us achieve our ultimate end game.
We wanted someone for the long haul and the qualities we saw in Anthony were ideal. He always ensures we put the interests of the business front and centre & challenges the decisions we make to ensure we remain focussed on driving the business forward.
He provides an external lens that keeps us disciplined and offers objectivity, with a steely focus on results.
The main differentiator for us is that he operates with a heart for the business, always happy to consult/coach/mentor, not just turn up once a month. He always uses the mantra of People, Process, Technology in that order and we see first-hand the value he places on having the right people, in the right seat to make the boat go faster. He keeps us honest, is an excellent communicator and has helped us to create processes that provide a sales-centric environment and is results driven
Finally, he’s someone with a similar mindset to us, but one that understands well the mindsets of others, and how to deal with and manage them
The Networking People
Utilising the experience of CIYGA at TNP provides an outside perspective that we find invaluable. As senior leaders who have been in our shoes, they understand the difficulties and challenges faced in driving sustainable growth. Providing an external lens, Chris has helped us identify new opportunities and fresh challenges that were not as visible when looking from within the organisation. This external lens supports our efforts to enhance our sales effectiveness and ensures we remain focussed and disciplined in our approach to stay ahead of the game especially when looking at broader industry standards and innovations.
Chris’s outside perspective acts as a compass, helping us to navigate the many industry challenges faced and at the same time uncover new pathways for our continued growth. With CIYGA’s insights, we gain fresh and unbiased guidance that strengthens our strategic direction and operational impact. In their words we continue to look at ways to make the boat go faster, and CIYGA’s help with that is a key initiative for TNP.
