The Ciyga Mekon
Just as Dan Dare faced the formidable intellect and relentless ambition of The Mekon, businesses today navigate a complex landscape of challenges and opportunities. At Ciyga, we understand that true and sustainable growth requires a similarly comprehensive and strategic approach. That’s why we’ve developed The Ciyga Mekon, a powerful framework designed to dissect and optimise the core pillars of your business.
Inspired by The Mekon’s focus and multifaceted approach, our strategy delves into the critical elements that drive success: People, the heart of your organisation; Processes, the engine that powers your operations; Technology, the tools that amplify your capabilities; and your Proposition, the unique value you offer to the world.
The Ciyga Mekon isn’t about conquering an enemy, but about mastering these four vital dimensions to unlock your business’s full potential. We work alongside you to meticulously analyse each element, identify areas for improvement, and implement tailored strategies that drive efficiency, innovation, and ultimately, significant growth. Prepare to strategically navigate your market with the insightful power of The Ciyga Mekon.
People
People are at the heart of any business, they should be central to all aspects, from employees, leaders and customers to partnerships and third-party relationships. Prioritising the well-being, satisfaction, and engagement of people within and outside the organisation is essential for long-term success and sustainability. Without people to drive the ambitions of any business you can apply as many processes and adopt as much technology as you like but it won’t reach its true potential.
Sales
Salespeople are the engines that propel a business forward by driving revenue, acquiring customers, building relationships, and providing market insights. Their role is instrumental in achieving business objectives, sustaining growth, and maintaining competitiveness in today’s dynamic marketplace. Like any engine if they are not constantly managed and maintained they will struggle to run properly. Discipline, Motivation, Confidence, Cadence & Reporting are all key aspects to creating a healthy environment and is what we call the Science of selling.
Marketing
The Marketing function should be closely aligned to sales. Their relationship is essential for the success of any business as they work together to attract, acquire, and retain customers. Unfortunately, this is not always the case as sales & marketing teams often operate in silos due to the independent nature of how they are structured. To be successful they must align their goals and objectives to ensure a unified approach to customer acquisition and revenue generation. We help align teams to work towards common targets, increasing sales, market share, and customer satisfaction.
Leadership
Effective leadership is crucial for the success and sustainability of any business. They guide and inspire individuals and teams to achieve business goals and objectives. They navigate challenges and adapt for change quickly and effectively. We help assess leadership qualities and consider context-specific factors such as the leader’s role, the organisational culture, and the overall needs of the team they represent. Additionally, we will solicit feedback from peers, subordinates, and colleagues to provide valuable insight into a leader’s strengths and areas for improvement.
Process
After people come the “processes”, which refer to a series of interrelated activities or steps, undertaken to achieve a specific goal or outcome. Processes are fundamental to the operation of organisations, as they define how work is performed, resources are utilised, and objectives are accomplished. Processes are essential components to how a business operates, providing structure, efficiency, and alignment to achieve business goals.
Cadence
Cadence or Sales Process refers to the systematic sequence of steps and interactions that a salesperson follows when reaching out to leads or prospects. It’s essentially a structured plan outlining the timing, frequency, and methods of communication used to engage with potential customers. Sales cadences are designed to maximise the effectiveness of sales efforts by nurturing relationships with prospects and guiding them through the sales process. We work to improve or implement sales cadence relevant to the business activity.
Governance
Governance in the context of a sales process involves creating a structured framework of rules, oversight mechanisms, and support systems to ensure that sales activities are conducted in a compliant, consistent, and efficient manner, ultimately contributing to the achievement of sales objectives and organizational goals. It often includes the use of a sales playbook which serves as a valuable resource for providing ongoing support and guidance, promoting consistency across the sales team, and driving overall sales performance and effectiveness. It should be regularly updated and refined based on feedback, market changes, and evolving sales strategies.
Reporting
Sales reporting now sits at the heart of any executive discussion. If done properly it provides valuable insights relating to sales activities, performance and outcomes that help sales managers and executives to make informed decisions, identify trends, track progress toward goals, and optimise sales strategies. We help to improve processes that evaluate sales predictability, highlight red flags/reporting issues quickly and effectively and provide strategies to address.
Technology
In it’s broadest sense, “technology” refers to the application of IT, tools, techniques, scientific knowledge and software systems to solve problems, accomplish tasks, and achieve objectives.
CRM
From a business perspective having a CRM (Customer Relationship Management) system that a is used to manage interactions with current and potential customers is fundamental. A CRM system should help businesses organise, automate, and synchronise sales, marketing, customer service, and technical support processes. Often however CRM systems are only used as opportunity repository platforms with little activity used across all departments. Helping make best use out of CRM systems is paramount in today’s market.
Governance
Governance in the context of a sales process involves creating a structured framework of rules, oversight mechanisms, and support systems to ensure that sales activities are conducted in a compliant, consistent, and efficient manner, ultimately contributing to the achievement of sales objectives and organizational goals. It often includes the use of a sales playbook which serves as a valuable resource for providing ongoing support and guidance, promoting consistency across the sales team, and driving overall sales performance and effectiveness. It should be regularly updated and refined based on feedback, market changes, and evolving sales strategies.
Reporting
Sales reporting now sits at the heart of any executive discussion. If done properly it provides valuable insights relating to sales activities, performance and outcomes that help sales managers and executives to make informed decisions, identify trends, track progress toward goals, and optimise sales strategies. We help to improve processes that evaluate sales predictability, highlight red flags/reporting issues quickly and effectively and provide strategies to address.
Proposition
Overall, a strong proposition should be concise, compelling, and customer centric. It should resonate with your target audience, address their needs, or pain points, and clearly communicate the value of the offering in a way that motivates action. Effective propositions play a crucial role in driving customer engagement, generating leads, and ultimately converting prospects into customers
Markets
A market refers to the interaction between buyers and sellers who engage in the exchange of goods, services, or resources. Always competitive, the need to understand your chosen market and how it operates is a fundamental part of building any business.
Customer Experience
Customer experience refers to the overall perception and impression that a customer has of a brand or company based on their interactions and experiences throughout the entire customer journey. By prioritising customer experience, businesses can differentiate themselves in a competitive market, build long-term relationships, and driving loyalty, advocacy, and business growth. Investing in customer experience not only benefits customers but also yields positive returns for your business in terms of revenue, retention, and brand reputation. The need to fully embrace and manage customer experience is crucial as it encompasses every touchpoint and interaction a customer has with a business.
Finance
Understanding how your products and services are costed and priced is crucial. Often the market dictates the price so ensuring you can meet those price points or clearly differentiate your products and services is crucial. Assessing your profit goals, income requirements and pipeline activity should be managed in that order to determine targets etc. We help provide businesses with tools that support the assessment of profit, income and pipeline to support their financial goals.