Who We Are
Anthony Singleton
Co-Founder
Chris Singleton
Co-Founder & Chief Growth Officer
Core Values
1. Integrity
Integrity has always been our number one value. Without integrity as your moral compass, you will never be able to grow sustainably as a person or as a business. It’s the foundation of trust and ethical conduct in any walk of life. The best leaders always have high levels of integrity, not only must they lead from the front, but they need to maintain honesty & transparency at all times, and be principled in all their interactions with customers, colleagues, and stakeholders.
What’s always been the case in business and is still true today is that people buy from people. People with integrity prioritise a long-term relationship over short-term gains. They understand that maintaining integrity fosters loyalty and repeat business from satisfied customers
In essence, integrity is not just a desirable trait, it’s a fundamental requirement for sustainable success. By operating with integrity in all interactions, people foster trust, build lasting relationships, and contribute to a positive reputation for themselves and their companies.
2. Curiosity
At Ciyga, we love Curiosity. For us, it stands for everything relating to growth.
Curious people push the boundaries of what’s possible and are always looking for ways to improve – personally and professionally.
Without curiosity, you get stuck in a circle of assumptions, making decisions based on inaccuracies, which leads to a risk of stagnating as a company. The power of genuine curiosity keeps your company on the edge and displays a willingness for constant improvement and growth.
It’s what propels us all to learn new things, challenge old beliefs, and expand our horizons. Embracing curiosity opens doors to new possibilities and enriches our lives in countless ways.
Curiosity drives people to ask insightful questions and actively listen. By understanding challenges, goals, and preferences, people can adapt accordingly to meet specific needs.
Curiosity fuels a desire for learning and self-improvement. From a business perspective If you embrace curiosity and empower your employees, you are more likely to see them seek out training, provide feedback, and look for new strategies to enhance their own skills and performance.
3. Passionate
Passion is the driving force behind remarkable achievements and profound fulfilment. In business, passion is a potent ingredient that fuels motivation, perseverance, and excellence.
If you have passion, it ignites a fire within, propelling you to pursue your goals with enthusiasm and determination. When people are passionate about the business they work for, they are naturally driven to excel and achieve outstanding results.
Passion also provides the resilience needed to persevere. People who are passionate about what they do are more likely to bounce back from rejection, overcome obstacles, and keep pushing forward toward success.
Passionate people inspire others around them, including colleagues and customers. Their energy, optimism, and dedication serve as a source of inspiration, motivating others to strive for excellence and pursue their own passions.
Ultimately, passion infuses businesses with excitement, purpose, and meaning. It transforms the ordinary into extraordinary experiences and drives people to reach new heights of success and fulfilment in their careers